Awareness, Trial, and Usage Studies

Awareness, Trial, and Usage Studies

Awareness, trial, and usage tracking is used to ascertain the current awareness, potential for new starts, and current usage of the product is a continuing, pulsed research project to investigate the awareness, trial, and usage of a product among key audiences conducted via a an online survey that is a mixture of closed and open-ended questions to answer not only the “what” but the “why” of current and future use.

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