Concept Testing

Concept Testing

Concept testing helps our clients gain a firm understanding of potential concepts they wish to explore. We use a variety of techniques such as perceptual mapping, multiple attribute trade-off analysis (MATA), and conjoint analysis to gain insights into widely held attitudes and/or motivations with new/current users, non-users, physicians, and channel enablers.

Specializing in the Business of Healthcare

Fully integrated workforce of medical, environmental, market research, and operational expertise.

COMMUNICATIONS IMPACT, LLC.

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