Message Testing

Message Testing

Eliciting messages that gain attention, hold interest create or arouse desire to change, and spur action to change is a critical part of brand marketing. It is even more critical with payers. Our understanding of payer markets and clinical attributes help us develop and test key message drivers for credibility, clarity, competitive differentiation, and relative importance.

Specializing in the Business of Healthcare

Fully integrated workforce of medical, environmental, market research, and operational expertise.

COMMUNICATIONS IMPACT, LLC.

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