Account and Physician Profiling

Account and physician profiling utilizes qualitative and quantitative research to understand how key attributes can effect or influence market factors and gain brand market share. We utilize open-ended questions to gain plan specific information and opinions, multiple choice questions to determine potential variances between plans, quantitative questions to gauge the impact and likelihood of an event, two choice questions to determine preference amongst two agents, and Likert scale questions to further segment and profile accounts and physicians. The results will help brand teams formulate micro-marketing strategies for physicians and targeted accounts.